Digital Marketing Executive at Picadailys

Job brief-

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Role-

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from conception to execution. Will work with marketing team, supporting teams (such as programmers), and partners to launch campaigns on time and on budget

Responsibility-

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies and identify trends and insights
• Design, build and maintain our social media presence and also collaborate with internal teams to create landing pages and optimize user experience.

Requirement/skills-

• BSc in marketing or a related field
• Proven working experience in digital marketing
• Experience in optimizing landing pages and user funnels
• Working knowledge of Facebook Ads, Instagram Ads Linkedin Ads, TwitterAds, YouTube Ads, Tiktok, Search engine marketing (SEM), SEO and Google PPC.