Digital Marketing Executive at Hytech Global Homes Limited

Responsibilities
The Digital Marketing Executive is responsible for:

• Collaboratively building, planning and implementing the overall digital marketing strategy
• Cross-collaborating and liaising with external teams to create material
• Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing
• Planning and monitoring ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness
• Being actively involved in SEO efforts (keyword, image optimization etc.)
• Managing and improving online content, considering SEO and Google Analytics
• Providing creative ideas for content marketing and updating the website
• Collaborating with designers to improve user experience
• Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquiring an insight into online marketing trends and keeping strategies upto-date
• Monitoring competition and providing suggestions for improvement
• Maintaining partnerships with media agencies and vendors.

Required Qualifications

• Candidates should possess a BSc/BA in Marketing or relevant field with 1-2 years experience
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.