Digital Marketing Executive at First Ally

Digital Marketing Executive (Media, SEO)

We seek an experienced Digital Marketing Executive (Media & SEO) to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for  marketing and update the website
• Collaborate with designers to improve user experience
• Negotiate with advertising sales agents to ensure the most cost-effective deal structures.
• Manage budgets and monitor campaign costs and ROI metrics.
• Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
• Monitor audience and media trends, practices, and new technologies.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Help identify target audiences and plan media campaigns
• Compare and negotiate rates, ad space and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Orchestrate digital strategies across various platforms.
• Maintain and update customer databases

Requirements

• Proven experience buying media as well as in search engine optimisation
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Knowledge of web analytics tools (e.g. Google Analytics etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Qualification: A BSc in Marketing, Finance, Law or any relevant field.

Minimum of 2 years in media buying. Experience in a marketing agency will be a plus.