Digital Marketing Associate at The HR Hub Nigeria

Job Description

Responsibilities:
Campaign Execution:

• Development and implementation of digital marketing campaigns (e.g., email marketing, SEO, paid advertising)
• Develop and manage email marketing campaigns
• Optimize website content for search engines (SEO)
• Manage paid advertising campaigns (e.g., Google Ads, Facebook Ads)
• Track and analyze campaign performance metrics

Content Marketing:

• Research and identify relevant content topics and keywords
• Develop and publish informative and engaging blog posts, articles, and other content
• Manage content calendar and editorial workflow
• Promote content across various channels

Marketing Automation:

• Set up and manage marketing automation tools (e.g., email marketing platforms, CRM)
• Develop automated workflows for lead nurturing and customer engagement

Reporting and Analysis:

• Track and analyze key digital marketing metrics (website traffic, leads, and conversions)
• Generate regular reports with insights and recommendations
• Stay up-to-date on digital marketing trends and best practices

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 1 year of experience in digital marketing or a relevant internship
• Google Certification (Ad-words Fundamentals and Analytics) is a plus
• Time management skills and a strong attention to detail
• Ability to work autonomously and research paid search issues to formulate tangible solutions
• Excellent written and verbal communication skills in English, and the ability to write clear, concise, and engaging copy for various digital marketing channels and audiences.
• Creative and analytical skills, and the ability to design and create appealing and effective graphics and videos for digital marketing, as well as measure and optimize their performance and impact.
• Proficient in using various digital marketing tools and platforms, such as Google Analytics, Mailchimp, Hubspot, Canva, etc.
• Understanding of digital marketing concepts (SEO, SEM, content marketing, email marketing)
• Ability to work independently and as part of a team
• Passion for digital marketing and staying up-to-date with trends