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  • Posted: Sep 30, 2023
    Deadline: Not specified
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  • Lothego is an educational technology company dedicated to empowering educators and professionals with the knowledge and skills they need to excel in the workplace; and enhancing digital literacy across Nigeria. We are passionate about bridging the gap between education and industry by providing innovative learning solutions tailored to meet the evolving dema...
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    Digital Marketing Associate

    Position Overview:

    • As the Digital Marketing Associate at Lothego Limited, you will play a pivotal role in expanding our online presence and promoting our services and educational courses.
    • You will lead the development and execution of digital marketing strategies, focusing on SEO, content marketing, and user engagement to drive conversions and grow our audience.

    Key Responsibilities:

    • Digital Strategy: Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive user engagement, with a specific focus on the Edutech sector.
    • Social Media Management: Manage and grow our social media presence, engaging with our followers, and community, and creating compelling social media content and campaigns.
    • SEO Expertise: Lead SEO efforts to optimize website and social media content, structure, and performance, ensuring that our courses and content rank prominently in search engine results.
    • Content Marketing: Create and oversee the creation of high-quality, engaging content that resonates with our target audience, including text and visual-based content for social media pages, blog posts, videos, email webinars, and more.
    • Copywriting: Craft persuasive, educational, and SEO-friendly copy for digital content, campaigns, landing pages, and email marketing.
    • User Conversion: Implement strategies to increase user conversion rates through A/B testing, optimization of landing pages, and other digital tactics.
    • Analytics and Reporting: Monitor, analyze, and report on key performance metrics to track the success of digital marketing campaigns, making data-driven adjustments as needed.

    Qualifications:

    • Proven experience in digital marketing with a strong focus on SEO and copywriting.
    • Excellent portfolio showcasing successful digital marketing campaigns and content.
    • A deep understanding of the Edutech industry, its trends, and its target audience.
    • Proficiency in SEO tools, content management systems, and digital marketing software.
    • Strong analytical skills and the ability to translate data into actionable insights.
    • Exceptional communication and interpersonal skills.
    • Demonstrated ability to work both independently and collaboratively in a dynamic environment.

    Preferred Qualifications:

    • Experience with PPC advertising, email marketing, and marketing automation.
    • Familiarity with graphic design tools and video editing software is a plus.

    Check how your CV aligns with this job

    Method of Application

    Please submit your resume, a cover letter detailing your relevant experience and what excites you about the Edutech industry, and any relevant links to your portfolio or past campaigns to joy@lothego.com

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