Digital Marketing and PR Officer at H. Pierson Associates

JOB RESPONSIBILITIES

The  Digital Marketing & PR Officer will be assigned the following primary responsibilities, among others:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning publicity strategies and campaigns.
• Writing and producing presentations, articles, press releases and social media posts.
• Designing or project managing the production of visual communications and digital content
• Responsible for developing marketing strategies that build brand awareness and create a positive public image for clients

REQUIREMENTS

• Minimum 3 years Digital Marketing & PR Experience.
• Bachelor's degree/HND in marketing, computer science or other related courses with 2:1 and above
• Create and maintain a positive public image for the individuals, groups, or organizations
•  Media releases and develop social media programs to shape public perception of our clients .
• Digital Marketing (use of mail chimp etc.).
• Proven experience working in an office environment
• Proficiency in all Microsoft Office applications
• Working knowledge of business management
• The ability to multitask
• Excellent verbal communication skills