Digital Marketing Analyst at Haul247

Job Description

• The Digital Marketing Analyst will develop and implement content strategies to enhance HAUL247’s online presence, engage our audience, and drive conversions. This role involves analysing data to measure the effectiveness of content and social media campaigns, providing insights for continuous improvement. The ideal candidate is a creative thinker passionate about digital marketing, social media trends, and data analysis.

Essential Duties & Responsibilities

• The Digital Marketing Analyst will be responsible for developing and implementing content strategies to enhance HAUL247’s online presence, engage our audience, and drive conversions.
• Manage and oversee the company’s social media profiles and presence on platforms such as Facebook, X (formerly Twitter), Linkedin, Instagram and any other relevant channel.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Develop, write, and optimize high-quality content for various digital channels including email, and social media.
• Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels including email, and social media.

Key competencies

• Creative mindset with the ability to think outside the box.
• Be able to produce a consistently high level of quality content for the target customer demographic.
• Advanced knowledge of content marketing and harnessing social media trends.
• Strong understanding of social media and web analytics tools.
• Excellent writing, editing, and communication skills.

Educational & Experience Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Four years of experience in digital marketing, content creation, and social media management.
• Proficient in social media platforms and management tools (e.g., Hootsuite/Later).
• Associate qualification in Marketing (NIMN or CIM)