Digital Marketing Analyst at Foteino Talento

Role Summary 

• The Digital Marketing Analyst will develop and implement digital marketing strategies that will enhance the brand’s awareness.
• The role involves designing digital marketing campaigns, creating and maintaining the right contents, managing social media engagement, and quantitative analysis of website traffic.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and drive sales
• Manage and execute campaigns across various digital channels, such as emails and social media to generate leads and drive traffic
• Manage and optimize the brand’s search engine optimisation and pay per click
• Analyse data from various digital marketing channels to measure the effectiveness of campaigns and make recommendations for improvement
• Build and maintain relationships with key influencers and partners to drive brand awareness and increase sales
• Manage and allocate budget effectively to achieve best possible return on investment
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Stay up-to-date with emerging digital marketing trends and best practices and implement them as appropriate
• Perform keyword research and website statistics reporting
• Create written and graphic contents for all digital channels
• Prepare monthly, quarterly and annual reports on the performance of executed campaigns
• Perform any other task assigned

Education And Experience

• B.Sc / HND in Marketing, Communications or a related field.
• Master's Degree in Business Administration is an advantage
• Digital marketing certification
• Minimum of 5 years’ relevant experience
• Experience in fashion, e-commerce, social media marketing and events management

Competencies / Skills:
Technical Skills:

• Strong understanding of the fashion and lifestyle industry.
• Good working knowledge of SEO and SEM
• Excellent understanding of digital marketing.
• Knowledge of e-commerce management, online site merchandising and product management
• Astute business acumen
• Ability to create and work with a budget

Soft Skills:

• Excellent leadership skills
• Strong written and oral communication.
• Strong organization and attention to details.
• Analytical and problem solving skills.
• Time management.
• Ability to navigate stressful situations

Behavioural Competencies:

• Must be willing to take initiative, work autonomously, and tackle complex situations.
• Must possess strong business acumen and analytical skills with the ability to control financial metrics required to achieve profit objectives
• Ability to work well under pressure
• Ability to use discretionary judgement and make solid decisions
• Must have exceptional time management and organizational skills including the ability to meet external and internal deadlines.
• Must demonstrate the confidence and ability to relate with stakeholders (clients, influencers, agencies etc.) in an assertive and professional way.