Digital Marketer at Winock Solar Limited

Position Overview

• Your responsibility as a Digital Marketer is to develop, implement, and manage digital marketing campaigns to promote products or services, build brand awareness, drive website traffic, and generate leads or sales.
• This role requires a combination of creativity, analytical skills, and a strong understanding of digital marketing strategies and tactics.

Key Responsibilities

Non-Negotiables:

• Excellent in graphic designing
• Excellent in content creation and social media management
• Ability to understand and use video editing tools

Strategy Development:

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Identify target audience segments and devise targeted marketing campaigns.
• Conduct market research and competitive analysis to identify trends and opportunities.

Campaign Management:

• Plan, create, and manage digital marketing campaigns across various channels such as search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
• Set campaign objectives, budgets, and timelines.
• Monitor and analyze campaign performance using analytics tools and optimize campaigns for maximum effectiveness.

Content Creation and Optimization:

• Create compelling and engaging content for various digital platforms, including websites, social media, blogs, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and rankings.
• Collaborate with designers, copywriters, and other team members to develop high-quality content.

Social Media Management:

• Manage and grow the organization's presence on social media platforms.
• Develop social media strategies and content plans.
• Monitor social media channels, engage with the audience, and respond to inquiries or comments.
• Use social media advertising to reach target audiences and achieve marketing goals.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns.
• Provide regular reports and insights to stakeholders, highlighting campaign performance, trends, and recommendations for improvement.
• Utilize data-driven insights to optimize campaigns and drive continuous improvement.

Conversion Rate Optimization (CRO):

• Identify opportunities to improve website conversion rates and user experience.
• Conduct A/B testing and implement conversion rate optimization strategies.
• Collaborate with web developers to implement tracking tags, landing page optimizations, and other CRO initiatives.

Marketing Automation:

• Utilize marketing automation tools to streamline and automate marketing processes, including lead nurturing, email marketing, and customer segmentation.
• Develop and implement automated email marketing campaigns to drive engagement and conversions.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, or a related field (or equivalent experience) with at least 2 years experience
• Proven experience in digital marketing, graphic design, campaign management, and content creation.
• In-depth knowledge of various digital marketing channels, tools, and techniques.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, social media management platforms, and email marketing software, video editing tools
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced, deadline-driven environment.
• Up-to-date with the latest trends and best practices in digital marketing.