Digital Marketer / Web Developer at RA Trading

Description 

• We are hiring a Digital Marketer/web developer who can contribute to both the strategic marketing efforts and the technical development of the company's online presence to promote our brand, increase visibility, and drive sales.

Job Description

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Identify target audiences and create campaigns to reach and engage them.
• Plan and execute online advertising campaigns using platforms such as Google Ads, Facebook Ads, and others and monitor and optimize ad performance based on key metrics.
• Optimize the company website for search engines to improve organic visibility.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Develop and manage social media marketing campaigns on platforms like Facebook, Instagram, Twitter, and Pinterest.
• Create engaging and shareable content, fostering community engagement.
• Develop a content strategy to create and distribute valuable, relevant, and consistent content to attract and retain the target audience.
• Utilize blog posts, articles, videos, and other content formats.
• Design and develop visually appealing and user-friendly websites for the furniture company.
• Ensure websites are responsive and optimized for various devices.
• Work closely with the e-commerce team to optimize the online shopping experience.
• Implement strategies to increase online sales and reduce cart abandonment.

Requirements

• minimum of 5 years of proven experience in developing and executing successful digital marketing strategies and designing/developing visually appealing and user-friendly websites.
• Solid understanding of online advertising platforms such as Google Ads, Facebook Ads, and others.
• Demonstrated expertise in search engine optimization (SEO) practices and implementation.
• Proficiency in managing social media marketing campaigns on platforms like Facebook, Instagram, Twitter, and Pinterest.
• Strong content marketing skills, including content creation and distribution across various channels.
• Experience in email marketing, including campaign development, segmentation, and analytics.
• In-depth knowledge of analytics tools, such as Google Analytics, to monitor and analyze key performance indicators.
• Creative mindset with the ability to generate engaging and shareable content.