Digital Marketer at Vasiti Dotcom

Location: Ikeja, Lagos

Job Summary

• We are looking for a creative Digital Marketer to join our versatile team and help achieve our online marketing objectives.
• As a Digital Marketer you will be responsible for all aspects aspects of our marketing operations, including planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities

• Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies for Vasiti.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate.
• Stay up-to-date with the latest trends, technology and best practices in online marketing and measurement.

Requirements

• Bachelor's Degree in Marketing or relevant field.
• Must have at least 2 years work experience.
• Experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends).
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.