Digital Marketer at truQ

Key Responsibilities

• Identify target audience and grow our email list
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Develop and integrate content marketing strategies and keep up to date with current digital trends
• Establish detailed A/B testing process to test campaigns
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Evaluate campaign analytics to improve campaign effectiveness
• Responsible for creating and implementing content strategy to make sure online objectives are met

 Skills and Requirements

• Minimum of 2 years experience in digital marketing/product marketing
• Bachelor's degree in marketing or  related field
• Excellent communication and presentation skills
• Excellent organizational and time management skills 
• A proven track record of successful marketing campaigns
• Hand on experience with marketing budget and forecasting/reporting results
• Experience executing paid social media campaigns
• Knowledge of content management system
• Strategic thinker with great analytical skills
• In depth knowledge of the various paid marketing channels and technologies

What we offer

• Health insurance coverage
• Maternity & paternity leave
• 21 working days paid annual leave
• Flexible work culture, largely remote
• Compensation and commission package
• Exposure at a growing tech company with a clear career path,  presence in other Nigerian cities and  at least 8 African countries by 2025.

Recruitment Process

• Assessment/Case study
• Call with People Ops team & Growth lead 
• Call with the founders