Digital Marketer at Smart Partners

Location: Ikeja, Lagos

Responsibilities

• Develop and implement SEO and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyses content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Conceive and develop efficient and intuitive marketing strategies.

Qualifications

• 3-5 years proven experience as a digital marketing executive.
• B.Sc in Marketing, Business Administration or relevant discipline.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Experience executing paid social media campaigns.
• Knowledge of video and picture editing software such as Adobe.
• Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Full understanding of all social media platforms.
• Problem solving skills.
• Knowledge of content management systems.
• Intermediate user of MS Excel.
• Ability to create dashboard report with excel.
• Good management skills.
• Outstanding ability to accomplishing tasks that requires flexibility.
• Ability to work in groups and alone.
• Good communication and interacting skills.
• Proactive in all duties.