Digital Marketer at Skynet Worldwide Express

Responsibilities:

• Website Design and Development – The digital marketer will be responsible to work on our website (functionality) working alongside web developers and web designers and coordinating the process.
• Content Strategy – Along with the design and functionality of our company website, he/she  is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• SEO and SEM – The  digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) 
• E-Commerce –The digital marketer will be  responsible for converting website visits into online sales. He/she make  the online shopping experience as easy as possible and by introducing special deals.
• Social Networking – The digital marketer will also be responsible for managing the online presence and brand of the company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and the  digital marketer will often be responsible for this communication.
• Design and work on all aspects of our digital marketing activities including our marketing database, email, and display advertising campaigns.
• Work with Team lead to develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Work on advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your Team Lead  to brainstorm new and innovative growth strategies.
• Work in a team to manage all contests, giveaways, and other digital projects.