Digital Marketer at SIMS Nigeria Limited

Responsibilities
Marketing Strategies:

• Create and implement comprehensive digital marketing strategies to increase brand awareness and drive website traffic.
• Develop, execute, and manage campaigns across various digital channels including SEO, SEM, PPC, social media, email, and content marketing.

SEM:

• Conduct keyword research to guide content teams.
• Optimize website and content for search engines (SEO).
• Plan and execute paid search campaigns (SEM)

Email Marketing:

• Develop and manage email marketing campaigns.
• Segment email lists and personalize email content to target specific audiences.

Analytics and Reporting:

• Use analytics tools to monitor and evaluate the performance of digital marketing campaigns.
• Generate reports and provide insights to improve future marketing strategies.

Qualifications

• A bachelor's degree or equivalent in e-commerce or digital marketing are beneficial.
• Proven experience in a similar role. Experience with digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media platforms).

Technical Skills:

• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and web analytics.
• Proficiency in using marketing software and tools
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving skills.
• Ability to analyze data and generate actionable insights.
• Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress, Shopify, Magento