Digital Marketer at Oaklands & Johnson Limited

Job Description

• Study design briefs and illustrate concepts by designing rough drafts of art arrangement, font size, and style, and submitting them for approval.
• Use digital graphic design software to create graphic images and design layouts that communicate company messaging and achieve artistic or decorative effects, including a selection of colors, images, and fonts.
• Identify the best ways to communicate our vision, and create solutions that improve design capabilities while complying with design best practices.
• Collaborate with clients, and creative team members such as marketing, sales, and business operations, throughout the various phases of a project to determine project scope and send graphic asset deliverables.
• Communicate designs and concepts to clients, Creative Designers, or the Brands and Marketing Manager before incorporating their recommended changes into revised designs.
• Stay up-to-date with the latest digital marketing trends and technologies, and provide recommendations for new initiatives to enhance overall marketing effectiveness
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing or advertising position
• Ability to head a team.
• Strong understanding of SEO, PPC, email marketing, social media marketing, WordPress website management and other digital marketing channels.
• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time.
• Demonstrated ability to develop and execute successful digital marketing campaigns
• Excellent written and verbal communication skills
• Proficiency in Google Analytics, AdWords, and other digital marketing tools
• Ability to work independently and as part of a team in a fast-paced environment
• Proven experience with website analytics tools (e.g. Google Analytics, Net Insight, Omniture, Web Trends, Google AdWords, Keyword Planner, Search Console).