Digital Marketer at Mshel Homes Ltd

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.

• Working with the content creator to create and implement strategic content for the company’s website and all social media platforms.

• Optimising website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.

• Conduct keyword research and web statistics reporting

• Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.

• Dispatch email marketing campaigns

• Monitor key online marketing metrics to track success

• Create and maintain online listings across e-commerce platforms.

•   Preparing accurate reports on our marketing campaign’s overall performance.

•   Identifying the latest trends and technologies affecting the construction industry.

•  Working with the team to brainstorm new and innovative growth strategies. 

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaign
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement