Digital Marketer at Mopheth Group

General Job Description

• As a Digital Marketing Creative Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance our online presence, drive traffic, engage customers, and increase sales.
• Your expertise in digital marketing, encompassing content creation, social media management, and graphic design, will be essential in achieving these objectives.

Duties and Responsibilities

• Develop, implement, and refine digital marketing strategies aligned with the company's goals and target audience to maximize online visibility and reach.
• Oversee and manage various digital marketing channels, including social media, email marketing, search engine optimization (SEO), and online advertising, to optimize performance.
• Create and curate high-quality, engaging content for digital platforms, including blog posts, social media updates, email newsletters, and multimedia content.
• Manage and grow the company's social media profiles by creating, scheduling, and analyzing content, monitoring engagement, and staying up-to-date with social media trends.
• Plan, execute, and analyze email marketing campaigns, including list segmentation, content creation, A/B testing, and performance tracking.
• Optimize website content for search engines (SEO) to improve organic search rankings and manage paid search campaigns (SEM) to drive targeted traffic.
• Design visually appealing and effective graphics, banners, and promotional materials for online marketing campaigns and website enhancements.
• Monitor, analyze, and report on the performance of digital marketing initiatives, providing insights and recommendations for continuous improvement.
• Manage the digital marketing budget effectively, allocate resources efficiently, and optimize spending for maximum ROI.
• Stay informed about industry trends and competitors, conducting regular analysis to identify opportunities and threats..
• Identify and implement strategies to improve website and campaign conversion rates, maximizing lead generation and sales.
• Develop and nurture customer relationships through effective online engagement strategies and customer segmentation.
• Ensure compliance with industry regulations and data protection laws in all digital marketing efforts.
• Giving reports daily on work done to the MD
• Ensure all duties are reported in a timely manner.
• Other duties as assigned.

Key Performance Indicators (KPIs)

• Your performance will be assessed every 3 months by HR/ MD, with the following Key Performance Indicators (KPIs) taken into consideration:

Performance and Creativity:

• Content Quality: Evaluation of the quality and creativity of content produced, including graphics, videos, and written materials.
• Campaign Effectiveness: Measurement of the success of marketing campaigns, including key performance indicators like click-through rates, conversion rates, and engagement metrics.
• Creativity and Innovation: Assessment of the ability to generate innovative and original marketing ideas and creative solutions.
• Design Excellence: Evaluation of the design quality, aesthetics, and visual appeal of marketing materials.
• Content Engagement: Tracking the level of audience engagement with digital content, such as social media likes, shares, and comments.
• Conversion Rate Optimization: Efforts to enhance conversion rates on digital platforms, leading to increased leads or sales.
• Product listing.

Attitude Toward Work and Professionalism:

• Punctuality and Attendance: Consistency in being on time for work and meetings, as well as attendance records.
• Work Ethic: Demonstration of commitment, dedication, and enthusiasm for tasks and projects.
• Proactive Approach: Willingness to take initiative, identify opportunities for improvement, and suggest creative solutions.
• Adaptability: Ability to adapt to changing circumstances, embrace new challenges, and stay updated on industry trends.
• Professional Conduct: Consistent professionalism in interactions with colleagues, superiors, and clients.
• Compliance: Adherence to company policies, procedures, and ethical standards.
• Regulatory Compliance: Compliance with industry-specific regulations and legal requirements.
• Data Security: Adherence to data protection and confidentiality guidelines.
• Health and Safety: Adherence to workplace health and safety rules.
• Ethical Conduct: Demonstrating ethical behavior in all work-related activities.

Innovation and Problem-Solving KPIs:

• Innovative Ideas: Contribution of innovative ideas or solutions to improve creative processes and campaigns.
• Problem-Solving: Effectiveness in identifying and resolving creative challenges and issues.

Education and Experience

• Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in digital marketing with a track record of successful campaigns.
• Proficiency in digital marketing tools and software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills.
• Creative mindset and ability to think outside the box.
• Up-to-date knowledge of digital marketing trends and best practices.
• Proficiency in a variety of design software and tools, including InDesign, Dreamweaver, CorelDRAW, and Photoshop.