Digital Marketer at Metro and Castle

Location: Ajah, Lagos

The Digital Marketer will be responsible for development of brand awareness and online reputation across all digital platforms- maintaining website content. The Digital Marketer should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Maintain and improve our social media presence across all digital channels
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Develop catchy social media designs and engaging social media contents.
• Measure and report performance of all digital marketing campaigns and promotions
• Identify trends and insights, and optimize performance based on the insights
• Brainstorm new and creative contents and growth strategies
• Website & Content Management

Skills and Qualifications

• B.Sc. in Marketing or similar fields
• At least 3 years Digital Marketing experience
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that are engaging and informative.
• Tech savvy i.e. well informed about the modern technology, and uses skills to take advantage of the current technology.
• Proven experience in content development, creative design, communications and social media management
• Up-to-date with the latest trends, tools, and best practices in online marketing.
• Familiarity with key social media tools and knowledge of WordPress