Digital Marketer at Kids Court School

About the job

• We are recruiting to fill the role of a Digital Marketer at the Kids Court School Foundation, Lagos.
• The Digital Marketer will be pivotal in promoting the school's brand, engaging with the school community, and attracting prospective students and parents through various online channels.

Responsibilities:

• Creating and managing social media profiles for the school on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Developing and curating engaging and informative content for the school's website, blog, and social media channels.
• Designing and executing email marketing campaigns to keep current students, parents, and alumni informed about school events, news, and updates.
• Optimizing the school's website and online content to improve its visibility in search engine results, thereby attracting more organic traffic.
• Managing online advertising campaigns, such as Google Ads, Facebook Ads, or social media ads, to reach a wider audience and promote school events or enrolment opportunities.
• Monitoring and analyzing the performance of digital marketing efforts using tools like Google Analytics. Reporting on key metrics and using insights to make data-driven decisions.
• Engaging with parents, students, and alumni in online communities, forums, and groups to foster community and promote the school's activities and achievements.
• Ensuring the school's website is up to date with accurate information, appealing design, and user-friendly navigation.
• Promoting school events, open houses, workshops, and other activities through digital channels to attract attendees and participants.
• Maintaining and enhancing the school's online reputation and ensuring that all digital content aligns with the school's brand guidelines and values.
• Keeping an eye on the digital marketing strategies of other schools or educational institutions to stay competitive and adapt marketing tactics accordingly.
• Managing the digital marketing budget effectively and optimizing spending to achieve desired outcomes.
• Collaborating with other departments such as admissions, communications, and IT to align digital marketing efforts with overall school objectives.

Requirements 

• Minimum of 2 years' work experience as a Digital Marketer
• Solid communication skills
• BSc in any relevant field.