Digital Marketer at Kaplo Africa

Job Summary

• The Digital Marketer is responsible for developing, executing, and optimizing digital marketing campaigns to increase brand visibility, generate leads, and drive conversions.

Key Responsibilities

• Plan and execute digital campaigns across social media, email, and web platforms.
• Create and manage content for digital marketing channels.
• Run paid advertisements (Google Ads, Facebook/Instagram Ads, etc.).
• Track, analyze, and report performance metrics (traffic, engagement, conversion).
• Optimize campaigns based on data insights.
• Conduct keyword research and implement SEO strategies.
• Collaborate with the design and content team to ensure consistent messaging.

Requirements

• Minimum of Bsc/HND or equivalent qualification.
• 1–2 years of experience in digital marketing or a related role.
• Strong understanding of SEO, content marketing, and paid advertising.
• Proficiency in digital tools such as Meta Ads Manager, Google Analytics, and email marketing platforms.
• Good writing skills and attention to detail.
• Ability to analyze data and optimize strategies based on performance.