Digital Marketer at ILOT

Job Description

• Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
• Plan social content and maintain a content calendar
• Develop and monitor campaign budgets.
• Must know how to run adverts on social media platforms, using Google Analytics to track and monitoring a website
• Knowledge of SEO and SEM
• Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management
• Prepare accurate reports on our marketing campaign’s overall performance
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

Requirements and skills

• BS/MS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.