Digital Marketer (Growth Marketer) at PeopleOS

Our client, a leader in transforming electric mobility and last-mile logistics in Africa, is seeking a Digital Marketer to take ownership of content strategy, demand generation, and brand visibility. The ideal candidate will combine digital marketing expertise with a growth mindset, experimenting, analyzing, and optimizing campaigns to drive measurable business growth. This role requires a balance of strategic planning and hands-on execution across digital channels, content production (including video and graphics), and event amplification. You will play a key role in positioning the brand as a thought leader, generating quality leads, and boosting engagement.

Summary of Responsibilities

Growth Strategy & Lead Generation

• Develop and execute integrated digital strategies with a strong focus on lead generation and customer acquisition.
• Experiment with growth marketing tactics (A/B testing, funnel optimization, SEO, paid ads, CRO) to maximize ROI.
• Collaborate with business development to convert marketing-qualified leads into opportunities.

Content Strategy & Creation

• Own and manage the content calendar (articles, blogs, case studies, videos, animations, infographics, social media posts).
• Produce and curate high-impact B2B and event-driven content that strengthens brand authority.
• Optimize content for SEO and social platforms to increase reach and organic traffic searches. 

Creative Production

• Create and edit high-quality graphics, video, and event coverage using tools like Photoshop, Illustrator, Premiere Pro (animation skills are a plus).
  Support the Organization during events by capturing and publishing content in real-time to drive visibility and engagement.

Paid & Organic Digital Campaigns

• Manage and optimize Google Ads, LinkedIn Ads, and Meta Ads for B2B lead generation.
• Use data-driven insights to refine targeting, ad creatives, and funnel performance.
• Drive social media presence across LinkedIn, Instagram, Twitter (X), and YouTube.

Analytics, Reporting & Optimization

• Track key performance metrics (engagement, traffic, conversion rates, leads) and generate actionable insights.
• Run growth experiments to identify scalable marketing opportunities.
• Report monthly on campaign impact, growth KPIs, and recommendations.

Requirements

• 3+ years’ experience in digital marketing or growth marketing, ideally in B2B, logistics, or sustainability.
  Strong expertise in content strategy, SEO, and social media marketing.
  Proven ability to generate leads and grow engagement through paid and organic channels.
  Great skills in graphics and video editing software (Photoshop, Illustrator, Premiere Pro).
  Confident communicator with excellent storytelling, presentation, and writing skills.
  Self-starter, passionate, proactive, and comfortable working independently and with leadership teams

Preferred Qualifications

• Experience in event coverage and real-time content publishing.
• Knowledge of animation/motion graphics.
• Familiarity with CRM tools
• Experience with growth hacking tactics and funnel optimization

Benefits

• A dynamic, innovative environment driving Africa’s transition to zero-emission mobility.
• Creative freedom to test and scale marketing experiments.
• Competitive salary and benefits package.
• Career Growth – Opportunities to advance as the company scales.

THIS IS A HYBRID ROLE