Digital Marketer / Graphics Designer at Odixcity Consulting

Job Summary

• A Digital Marketer develops, implements, and manages online marketing campaigns across platforms such as social media, search engines, email, websites, and paid advertising channels.
• They analyze campaign performance, optimize strategies using data insights, and work to improve brand visibility and customer acquisition.

Responsibilities

• Plan and execute full-funnel campaigns (awareness - consideration - conversion).
• Write compelling ad copy, social captions, email subject lines, and landing page headlines.
• Use Google Analytics 4, Meta Ads Manager, and Google Tag Manager to track conversions, build dashboards, and present weekly performance inisights.
• Contionusly test ad formats, visuals, audeiences, and CTAs to improve results.
• Stay ahead of social media algorithm changes, ad policy updates, and design trends.
• Plan, schedule, and publish daily content across 3-5 platforms.
• Monitor social listening for brand mentions, industry trends, and customer pain points.
• Track and report on engagement rate, reach, follower growth, and sentiment analysis.
• Design landing page visuals, email headers, and presentation decks.

Requirements

• 3+ years of experience working as a digital marketer and graphic designer.
• Proven experience setting up, launcing, and optimizing paid ad campaigns on Meta and Google Ads.
• Comfortable with audience targeting, retargeting, lookalike audeiences, and bid strategies.
• Ability to create and execute a content calendar aligned with product launches, promotions, and seasonal trends.
• Ability to design high-converting ad creatives, carousels, stories, reels covers, infographics, and simple banners.
• Basic knowledge of SEO (On-page and keyword research).
• Experience with email marketing tools (Mailchimp, Brevo etc).
• Familiarity with Shopify, Wordpress, or Webflow.
• Must be willling to come for physical interview.