Digital Marketer / Graphics Designer at MetroHealth HMO Limited

Job Summary

• As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.
• You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.

Responsibilities
Graphic Design:

• Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
• Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
• Ensure designs align with brand guidelines and reflect the brand's tone and messaging.

Digital Marketing Collateral:

• Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
• Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
• Optimize designs for different digital platforms and devices to ensure a seamless user experience.

Social Media Management:

• Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
• Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
• Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Requirements

• Bachelor's degree in Graphic Design, Digital Design, Visual Communication, or a related field.
• Proven experience in graphic design.
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
• Strong understanding of design principles, typography, color theory, and layout composition.
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Familiarity with UI/UX design principles and best practices.
• Experience with web design and development, HTML, CSS, and responsive design is a plus.
• Strong portfolio showcasing a range of digital design work.
• Excellent creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.