Digital Marketer at GFT Limited

Job Description

• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
• Write clear marketing copy to promote our services in well-structured drafts using Content Management Systems
• Generate, edit, publish, and share daily content for various social networks especially LinkedIn, including Facebook, Twitter, and Instagram
• Moderate all user-generated content in line with the moderation policy for each community
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Acting according to the data insights/ metrics information
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Respond to questions and comments on our social media pages in a timely and accurate manner

Qualifications

• B.Sc in Communications, Digital Marketing, Business, or related field.
• 2 - 5 years of work experience.
• Proven work experience as a Content Writer, Social media marketing or similar role.
• Experience doing research using multiple sources.
• Excellent writing and editing skills in English.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Excellent communication skills.
• Familiarity with online paid advertising.
• Solid knowledge of SEO, keyword research, and analytics tools (e.g. Google Analytics).
• Hands-on experience using various social media platforms to advertise.