Digital Marketer at Gemini Engineering

Job description

• We are seeking a passionate and data-driven Digital Marketer to drive growth, enhance our online presence, and boost client engagement within the B2B telecommunications sector. In this role, you will be responsible for optimizing website performance, managing digital channels, and executing targeted campaigns across various platforms. You will develop compelling content, create high-converting landing pages, manage lead generation initiatives, and support email marketing efforts. This is a hands-on role that requires a blend of creativity, analytical thinking, and collaborative skills. This position is ideal for a recent graduate or someone with 1-2 years of experience in digital marketing, preferably within the B2B technology space. The successful candidate will be based in our Abuja office, with the option to work from home 2 days a week. This role offers a fantastic opportunity to learn and grow within a supportive and dynamic team environment.

Job details

Key Responsibilities:

• Manage and improve website performance, focusing on SEO, user experience (UX), conversion rate optimization (CRO), and content updates.
• Develop and execute a content strategy that includes blog posts, case studies, white papers, ebooks, infographics, and other engaging content tailored to our target audience. Manage the content calendar and ensure timely publication.
• Create and manage gated content (e.g., case studies, reports, webinars) to generate qualified leads. Develop and optimize landing pages for lead capture and conversion. Implement lead nurturing strategies.
• Manage and grow the company’s social media presence across relevant platforms (e.g., LinkedIn, Twitter). Create and curate engaging content, run targeted advertising campaigns, and monitor social media analytics.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences. Segment audiences, personalize messaging, and track key email metrics (open rates, click-through rates, conversions).
• Plan, execute, and manage paid advertising campaigns across various platforms (e.g., Google Ads, LinkedIn Ads). Monitor campaign performance, optimize bids, and track ROI.
• Regularly analyze digital marketing performance across all channels, focusing on website analytics, social media, email campaigns, and advertising performance. Provide data-driven insights and recommendations to optimize marketing strategies and improve ROI. Prepare regular reports on key performance indicators (KPIs).
• Collaborate closely with the sales team to align marketing efforts with sales goals and ensure effective lead nurturing. Work with other departments as needed.
• Conduct market research to identify industry trends, competitor activities, and opportunities for growth.

Who We're Looking For:

• Proven ability to manage and optimize website performance, including SEO, UX, and CRO.
• Experience creating various types of engaging content for a B2B audience.
• Hands-on experience with social media platforms for B2B marketing, particularly LinkedIn.
• Strong understanding of email marketing principles and best practices.
• Strong storytelling and communication skills, both written and verbal.
• Excellent organizational and multitasking skills with keen attention to detail.
• Ability to work independently and as part of a team.
• A passion for digital marketing and a desire to learn and grow.
• Experience in the telecommunications industry is a plus.