Digital Marketer at Enterscale

Description

• Our Product Marketing Analyst (Paid Channels) will acquire new leads and customers through pay-per-click and cost-per-acquisition campaigns.
• He/she will be in charge of all external online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities

• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Data Studio, and Mixpanel.
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Manage the day-to-day operational matters of ad planning, campaign management, and performance reporting.

Qualifications

• BA/BS or equivalent working experience.
• Previous work in a startup, marketing agency environment, retail, or FMCG
• In-depth knowledge of the various paid marketing channels, including paid search, retargeting, and social media ads (Meta, Twitter, TikTok, LinkedIn, Pinterest)
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.