Digital Marketer at Elvaridah

Job Summary:

•  We are looking for a results-driven Digital Marketer to join our marketing team.
• The ideal candidate will have a deep understanding of digital marketing strategies and be able to create, implement, and optimize campaigns across various digital channels.
• Your goal will be to drive brand awareness, generate leads, and increase customer engagement through effective online marketing efforts.

Key Responsibilities:

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads.
• Content Marketing: Create and manage engaging content for digital platforms, including blogs, social media posts, email campaigns, and website updates.
• SEO/SEM: Optimize website content and landing pages for search engine optimization (SEO) and manage search engine marketing (SEM) campaigns to improve online visibility.
• Social Media Management: Manage and grow the company’s presence on social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) by creating, curating, and sharing engaging content.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns, to nurture leads and maintain customer relationships.
• Paid Advertising: Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels, monitoring and optimizing performance for maximum ROI.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, HubSpot, or similar, and make data-driven recommendations for improvement.
• Website Management: Collaborate with web developers to ensure the company website is optimized for user experience and conversion, and regularly update content.
• Conversion Rate Optimization (CRO): Test and optimize landing pages, calls to action (CTAs), and other digital assets to improve conversion rates.
• Collaboration: Work closely with the sales team to align marketing efforts with sales goals and support lead generation activities.
• Trend Awareness: Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to improve campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing or a related role.
• Proven track record of successfully managing and optimizing digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC, and social media advertising.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, etc.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience with content management systems (CMS) and website analytics.