Digital Marketer at Elizabeth Maddeux

Role Overview

• We are looking for a creative and enthusiastic Digital Marketer to join our team. In this hybrid role, you will serve as the voice of our brand, strengthening our online presence and building meaningful connections with our audience. 
• You will play a key role in creating and managing engaging content to foster a vibrant community around our services, ensuring followers feel connected and valued.

Key Responsibilities

• Design, implement, and optimize multi-channel digital marketing campaigns to achieve measurable results.
• Manage social media platforms by creating engaging content, posting content, monitoring analytics, and building community interactions.
• Optimize website user experience (UX), improve SEO rankings, and enhance conversion rates.
• Create, schedule, and manage content postings while promptly attending to customer inquiries online.
• Promote and advertise company products/services across social media platforms to drive traffic and sales.
• Analyze and report performance metrics, including engagement rates, lead generation, and return on investment (ROI).
• Collaborate closely with sales, customer service, and development teams to align digital marketing efforts with business objectives.
• Research and recommend innovative strategies to enhance social media engagement and digital marketing effectiveness.
• Monitor trends and competitors to identify opportunities for creative digital solutions.
• Manage and allocate the digital marketing budget effectively.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 years of proven experience in digital marketing or social media management.
• Track record of successful digital campaigns with demonstrated customer conversion.
• Strong knowledge of SEO, content creation, communication, and data analysis.
• Strong organizational and project management abilities, with a creative mindset.
• Proficiency in social media platforms and digital marketing tools like Google Analytics, Facebook Ads Manager, and Instagram Ads.
• Candidate should be tech savvy and a good team player.
• Passion for community building and a genuine interest in enhancing customer engagement.
• Experience in video content creation and editing is a plus.
• Prior experience or familiarity with the currency trading industry is an added advantage.