Digital Marketer at Detopsy Engineering Limited

As a digital marketer in our company, you will be responsible for our online channels and strategies. This includes creating and managing marketing campaigns, crafting engaging content, analyzing performance data, and optimizing online presence to achieve business goals.

Key Responsibilities:

Developing and Implementing Digital Marketing Strategies:

• Creating comprehensive marketing plans that align with business objectives and target specific audiences.

Managing Online Campaigns:

• Overseeing various digital marketing channels, including social media, email, search engines, and display advertising.

Content Creation:

• Producing engaging and informative content, such as blog posts, social media updates, website copy, and email newsletters.

SEO/SEM:

• Optimizing website content for search engines (SEO) and managing paid search campaigns (SEM) to improve visibility and drive traffic.

Social Media Management:

• Creating and curating content, managing social media accounts, and engaging with followers to build brand awareness and drive traffic.

Email Marketing:

• Planning and executing email campaigns, including creating email content, segmenting audiences, and analyzing campaign performance.

Data Analysis and Reporting:

• Monitoring campaign performance using analytics tools, identifying key insights, and reporting on results to stakeholders.

Staying Updated:

• Keeping abreast of the latest digital marketing trends, tools, and best practices.

Budget Management:

• Overseeing and managing the digital marketing budget.

Collaboration:

• Collaborating with other teams, including design and copywriting, to develop effective campaigns.

Identifying Target Audience:

• Defining and understanding the target audience for marketing efforts.

Skills and Qualifications:

• Strong understanding of digital marketing principles and best practices.
• Experience with various digital marketing channels, including social media, email, SEO/SEM, and content marketing.
• Proficiency in using analytics tools to track and analyze campaign performance.
• Excellent communication and writing skills.
• Creativity and ability to develop engaging content.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Experience with project management and budget management.
• Familiarity with various digital marketing tools and platforms.
• Knowledge of current digital marketing trends and technologies.