Digital Marketer/Content Creator at Xavi Moore

About the Role

• We are seeking for a creative, digitally skilled and results-driven individual to join our team as Digital Marketer & Content Creator.
• The successful candidates will be responsible for managing the brand\'s social media presence, creating engaging content, running digital advertising campaigns and maintaining consistent content updates across social media platforms and the company website.
• We are looking for individuals who can combine creativity with marketing strategy to increase brand visibility, attract potential customers, generate enquiries and support sales growth.

Key Responsibilities

Digital Advertising

• Plan, launch and manage paid advertising campaigns.
• Develop campaigns aimed at reaching the right audience, generating enquiries anddriving sales.
• Monitor advertising performance, manage campaign budgets and optimize ads forbetter results.
• Track key metrics, including reach, clicks, cost per lead and conversions.

Social Media Management

• Manage the brand\'s social media accounts and maintain a consistent online presence.
• Plan and execute content calendars.
• Publish posts, stories, reels and other relevant content formats.
• Monitor audience engagement, respond to comments and support timely responses toenquiries.
• Identify content trends and opportunities relevant to the brand.

Content Creation

• Develop creative concepts, scripts and content ideas for the brand.
• Film and edit short-form videos, product showcases, promotional content and behindthe- scenes footage.
• Create engaging content that communicates product quality, design, craftsmanship andbrand value.
• Produce content suitable for both organic social media publishing and paid advertising.
• Participate in content shoots and other brand-related creative activities.

Website Content Management

• Upload and update product images, descriptions and promotional materials on thecompany website.
• Publish relevant content, product updates and campaign materials.
• Ensure website content is accurate, visually appealing and consistent with the brand\'sidentity.
• Support basic website content maintenance and updates.

Stories and Daily Content Publishing

• Maintain an active presence through regular social media stories and updates.
• Develop interactive stories, product highlights, polls and other audience-engagementformats.
• Repurpose existing content into suitable formats for different platforms.
• Ensure timely publishing in line with the approved content calendar.

Reporting and Performance Monitoring

• Track social media growth, content engagement and advertising performance.
• Identify content formats and campaigns that generate meaningful audience interest andcustomer enquiries.
• Submit regular reports on activities, campaign results and recommendations forimprovement.
• Work towards agreed marketing and content performance targets.

Requirements and Qualifications

• Demonstrable experience in digital marketing, social media management and contentcreation.
• Practical knowledge of Meta Ads Manager and paid social media advertising.
• Ability to film and edit engaging short-form videos.
• Competence in video editing tools such as CapCut and relevant graphic design tools.
• Experience managing social media accounts and content calendars.
• Basic knowledge of website content management, preferably WordPress.
• Strong communication, creativity and organizational skills.
• A proactive attitude, attention to detail and ability to meet deadlines.
• Experience in fashion, menswear, luxury products or e-commerce will be an advantage.
• Portfolio Requirements
• Applicants must submit: