Digital Marketer and Social Media Manager at Pack'N'Pay

Job Description

• Develop a marketing calendar aligned with sales targets and seasonal opportunities.
• Creative Content creation and video scripting
• Design and implement digital marketing campaigns to boost e-commerce sales and customer engagement.
• Optimize the Packnpay website for search engines to improve organic traffic and rankings.
• Manage and grow all social media pages that are related and assigned to
• Come up with engaging social media promotions that can both increase online sales and social media presence
• Collaborate with content creators to produce blogs, videos, and product descriptions tailored to FMCG audiences.
• Manage and optimize paid ad campaigns on Google Ads, Facebook, and other platforms to maximize ROI.
• Develop email campaigns targeting both individual and B2B customers, promoting special offers, discounts, and new products.
• Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI.
• Provide regular reports with actionable insights to improve marketing efforts.
• Work closely with the sales and product teams to align marketing efforts with business goals.
• Develop and execute a comprehensive social media strategy aligned with the company’s marketing goals.
• Collaborate with customer care agent to ensure that leads generated on the website are converted
• Create and curate engaging content, including posts, videos, and graphics, that resonate with the FMCG audience.
• Respond to customer inquiries, comments, and reviews promptly and professionally.
• Build relationships with followers, influencers, and online communities to enhance brand presence.
• Plan and execute social media campaigns to promote new products, discounts, and special events.
• Use tools like Facebook Ads Manager and Instagram Insights to run and optimize paid campaigns.
• Monitor and analyze metrics such as engagement rates, follower growth, and campaign effectiveness.
• Prepare monthly reports with recommendations for improvement.
• Stay updated on social media trends, platform updates, and industry news to keep content fresh and relevant.
• Collaborate with influencers to promote social media pages and websites.

Requirements and Skills

• B.Sc or HND in Computer science, Business Administration, or related field
• SEO Skills and knowledge on WordPress
• Experience in Managing and growing social media page for a brand.
• Digital marketing and content creation skills
• Experience in managing social media ads
• Currently serving in Port Harcourt with at least 7 months NYSC service period before passing-out.
• Onsite work location in Port Harcourt.