Digital Marketer at African Naturalistas

Job Description
We are looking for full time Digital Marketer to handle all active and passive marketing across all our Digital Platforms, manage sales landing pages, etc, for African Naturalistas, a company into the manufacture and sales of Hair Products. You will be required to:

• Manage and create content for all our Social Media handles
• Manage content uploads and engagement on Youtube
• Write content marketing blog posts
• Manage sponsored ad performances
• Manage Newsletter marketing and informative communication
• Occasionally Build sales conversion pages
• Develop creative Digital Marketing Strategies to be executed across all platforms
• Create graphics, posters, video cut-outs, other media assets to increase brand awareness and increase customer engagement.
• Create and manage monthly Social Media Calendars and Email Marketing Calendars.
• Post Engaging Contents daily on all Social Media Channels
• Manage Stakeholder communications on Social Media
• Monitor, track, analyze, report on the performance of social media platforms using tools such as google analytics and Facebook insights and recommend improvements to increase performance based on analyzed metrics.

Qualifications

• Minimum of HND / B.Sc qualification.
• A minimum of 1 year work experience.
• Computer literate
• Excellent communication skills
• Excellent writing skills
• Excellent Graphics Design Skills
• Good people skills and friendly disposition.

Skills Required:

• A good understanding of Social Media platforms, trends, dynamics and algorithms
• A good understanding of keywords optimization, SEOs and google ranking
• Ability to use WordPress, page builder plugins such as Elementor, create sales and conversion landing pages, etc
• Ability to manage newsletter communications, using newsletter tools, such as Mailchimp
• Ability to create simple and professional graphics designs, using tools such as Canva
• Ability to do content marketing, using skills such as storytelling and showcasing services benefits.
• Ability to write high-converting marketing emails and email subjects
• Ability to create short-form videos using apps such as capcut, inshot, Instagram, etc
• Ability to do content marketing, using skills such as storytelling, sales copies, emotional selling, etc highlighting products and services
• Ability to write high-converting sales captions