Digital Lead at Octoplus Marketing

JOB SUMMARY

• The role holder oversees the development and execution of digital marketing strategies to drive brand awareness, engagement, and business growth across various online platforms. This role holder must lead a team, optimize digital campaigns, and analyze performance data to ensure alignment with overall business goals.

JOB RESPONSIBILITIES

A typical day on the job will involve;

• Create and implement digital marketing strategies across multiple platforms to drive brand visibility and business growth.
• Lead, mentor, and manage the digital team to execute campaigns effectively.
• Oversee the planning, execution, and optimization of digital campaigns to maximize performance and ROI.
• Analyze campaign performance using analytics tools and adjust strategies based on data insights.
• Manage and allocate the digital marketing budget to ensure cost-efficiency and maximum impact.
• Optimize website and content for search engines (SEO) to drive organic traffic.
• Collaborate with content creators to develop engaging, brand-aligned digital content.
• Demonstrate strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums.
• Work with cross-functional teams (sales, product, creative) to align digital strategies with company objectives.
• Stay updated on digital marketing trends, tools, and technologies to maintain innovative strategies.
• Use customer insights to tailor digital campaigns that resonate with target audiences.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, with at least 2 years in a leadership role.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.
• Experience in managing and allocating digital marketing budgets.
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities to work with cross-functional teams.
• Proficient in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.).
• Ability to analyze data, draw insights, and make data-driven decisions.
• Up-to-date with the latest trends, technologies, and best practices in digital marketing.