Digital Journalist / Content Creator at NewGlobe

About The Role

• The Digital Journalist (Content Creator) will be responsible for creating and sharing compelling stories that highlight the impact of NewGlobe’s education programs. You will identify key stories and develop content that engages audiences across digital platforms.
• In this role, you will capture and produce multimedia content such as videos, photos, and infographics that are then shared across social and digital platforms. You will manage social media accounts, execute digital campaigns, and interact with stakeholders including teachers, students, and government officials to showcase the real-world benefits of our programs.
• Your work will directly contribute to NewGlobe’s mission by ensuring that our stories are told effectively and consistently across all channels. This is a great opportunity for someone who is passionate about storytelling and wants to make a meaningful impact through digital media.

What You Will Do

Field Work and Content Creation:

• Spend 50% of your time on field assignments, conducting in-depth interviews with teachers, students, community leaders, and parents to capture real-world human impact stories that align with NewGlobe’s program objectives and mission.
• Capture photos, videos, and interviews during program activities to ensure compelling storytelling.

Content Distribution & Strategy:

• Work closely with the Digital Marketing Lead to distribute content across NewGlobe’s main social media channels, ensuring it aligns with organizational goals.
• Develop content calendars for program-specific campaigns and ensure timely distribution across all platforms, including Facebook, Instagram, Twitter, LinkedIn, WhatsApp, and TikTok.
• Editorial & Visual Content:
• Create visual content (photos, videos, infographics) to accompany stories and enhance content engagement across all digital platforms and reports.

Performance Tracking & Reporting:

• Regularly monitor and track social media engagement, adjusting content and strategies based on performance insights.
• Provide weekly reports on content performance, analyzing key metrics (e.g., traffic, shares, engagement) and offering actionable recommendations to enhance content strategies.

Collaboration with Programme Teams:

• Work closely with program teams to identify key human impact stories and ensure alignment between content creation and program objectives.
• Participate in regular program meetings to stay informed about milestones, updates, and upcoming initiatives to proactively create content.

Stakeholder Engagement & Advocacy:

• Build and maintain relationships with internal teams, local media outlets, and external stakeholders to ensure program stories are covered and aligned with government priorities.
• Use social media to engage government stakeholders, aligning with government education policies and initiatives, promoting program activities and building a positive narrative around NewGlobe’s impact.

WhatsApp Content Creation & Community Engagement:

• Manage and create content for WhatsApp channels to foster grassroots engagement and build local support for program sustainability.
• Develop and implement a community advocacy plan to encourage local participation and support for long-term program success.

What You Should Have

Education and Experience:

• Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, or a related field.
• 2+ years of experience in content creation, social media management, and digital storytelling, preferably within education, public service, or social impact sectors, with a proven portfolio

Skills and Expertise:

• Excellent written and verbal communication skills, with the ability to craft engaging narratives and tailor messages for diverse audiences.
• Strong knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok) and best practices for each.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite – Illustrator, Photoshop, InDesign) and video editing tools (e.g., Adobe Premiere, Final Cut Pro).
• Experience with WhatsApp as a communication tool and managing internal and external communication platforms.
• Experience in community engagement and stakeholder management, with a focus on leveraging social media for grassroots movements.
• Strong organizational skills and the ability to manage multiple content projects simultaneously, with a focus on meeting deadlines and achieving campaign goals.
• Analytical skills to track, measure, and report on content performance, including engagement metrics, traffic, and conversions, and to make data-driven decisions for continuous improvement.

Proactive and Creative

• Ability to come up with new ideas and take ownership of content creation, while being flexible and responsive to evolving project needs.
• Attention to detail and a commitment to ensuring all content is of the highest quality, aligned with the organization’s goals, and adheres to NewGlobe’s standards.
• Ability to work both independently and collaboratively in a fast-paced environment, demonstrating flexibility and adaptability to the needs of the organization.
• Fluency in English, with knowledge of local languages spoken in the regions where NewGlobe operates being an added advantage.

You’re also

• A detailed doer – You have a track record of getting things done. You’re organized and responsive. You take ownership of every idea you touch and execute it to a fine level of detail, setting targets, engaging others, and doing whatever it takes to get the job done. You can multi-task dozens of such projects at once and never lose sight of the details. Likely, you have some experience in a start-up or other rapid-growth company.
• A networking mastermind – You excel at meeting new people and turning them into advocates. You communicate in a clear, conscientious, and effective way in both written and oral speech. You can influence strangers in the course of a single conversation. Allies and colleagues will go to bat for your ideas. You have an existing network from prior experience in the country, preferably in the regulatory, education, or business sectors.
• A creative problem-solver – Growing any business from scratch comes with massive and constant challenges. On top of that, NewGlobe works in often fragile, sometimes volatile low-resource communities and with complex government systems. You need to be flexible and ready to get everything done effectively, quickly, and affordably with the materials at hand.
• A relentless advocate –The children we serve and teachers we empower never leave your mind. You know them, get them, have shared a meal with them (or would be happy to in the future). You would never shrink back from shaking a parent’s hand or picking up a crying child, no matter what the person was wearing or looked like. Every decision you make considers their benefit, experience, and value.
• A malleable learner –You believe you can always do better. You welcome constructive criticism and provide it freely to others. You know you only get better tomorrow when others point out where you’ve missed things or failed today.
• A curious investigator – You ask why a lot. You don’t just take what you see and accept it. You wonder why it is that way, and are aware that the world we see is created by human choices and actions – and it could be different. You wonder, and see the world as wonderful even when you want to change a part of it that is unjust.