Digital Growth Lead at Limehousebars

About the Role

• We are looking for a Head of Brand & Growth - someone who can think like a strategist and move like an executor.
• Your job is to build and manage our online and offline brand presence across Instagram, TikTok, and LinkedIn while leading campaign execution, content direction, community engagement, and creative growth experiments.
• This is not a role for passive content managers. We’re looking for someone with ownership mentality who is ready to act, pitch ideas, manage execution, and move fast.

What You'll Be Responsible For

• Build and manage the full content calendar across Instagram, TikTok, and LinkedIn
• Take ownership of campaign concepts, social activations, and branded storytelling
• Execute influencer collaborations, content stunts, and partnership campaigns
• Work with our video editor to direct, organize, and repurpose event content
• Suggest and manage podcast direction and content formats
• Conceptualize and run creative experiments to increase engagement, reach, and sales
• Build a loyal digital community and drive consistent brand presence and visibility
• Ensure all content aligns with Limehouse’s brand voice, quality, and strategy.

What We're Looking For

• A highly creative individual with proven experience executing digital growth campaigns
• Someone who understands how to create culturally relevant content in Nigeria (and beyond)
• Not afraid to take initiative - whether standing on the street to create content or DMing an influencer to propose a collaboration
• Able to balance creativity with commercial thinking: every post, story, or video should have a purpose
• Strong knowledge of trends across TikTok, Instagram, and lifestyle media
• Capable of working independently, meeting deadlines, and leading creative output.

Tools You Should Be Comfortable With:

• Canva, CapCut, Later/Planoly, Meta Business Suite
• TikTok Creator Tools, Instagram insights
• Airtable, Notion or Google Sheets for planning
• Familiarity with Meta Ads Manager and email marketing platforms is a plus.