Digital Content Creator at Lance Trend

Responsibilities

• Promote the Companies' products and services by developing copy forwebsites, social media, marketing materials, and other platforms.
• Ardent knowledge in creatingboth written and verbal media for both private and public consumption.
• Producing marketing copy to advertise the Company’s products.
• Writing blog posts about industry-related topics and promoting ourcontent on social media.
• Researching industry-related topics
• Preparing well-structured drafts using digital word processing and publishing platforms
• Creating and distributing marketing copy to advertise our company and products.
• Research industry-related topics.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Interview industry professionals and incorporate their views in blog posts.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Update our websites as might be needed.

Requirements and Skills

• B.Sc in Marketing, English, Journalism, or a relevant field.
• Must have at least 4 years of experience and above
• Proven work experience as a Content Creator, Copywriter, or similar role
• Portfolio of published articleswith advanced Technical Training
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• Must have experience with digital publishing and generating traffic and leads for both old/new businesses.