Digital Communications Officer at Illaj Holdings

Responsibilities
Your responsibilities will encompass a broad range of activities, including:
Graphic Design & Content Creation:

• Develop visually compelling graphics, social media posts, presentations, and other marketing materials that align with IllaJ Holdings' brand identity.
• Utilize design software to create high-quality visuals.
• Conceptualize and execute engaging short-form video content (e.g., social media videos, explainer videos) using video editing software.
• Implement social media strategies to align with specific business goals.
• Generate, edit, publish, and share engaging content.
• Create strategic hashtags, captions, content, and calendar.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Track & measure insights/analytics.
• Assist with photography shoots and manage the brand's image library.

Social Media Management & Growth:

• Develop and implement engaging social media content calendars to build brand awareness and community engagement across various platforms.
• Manage and monitor social media accounts, responding to comments and messages in a timely and professional manner.
• Analyze social media data and insights to measure campaign performance and identify areas for improvement.
• Stay up to date on the latest social media trends and best practices.

Branding & Marketing Support:

• Collaborate with the marketing team to develop and execute comprehensive branding and marketing campaigns.
• Assist with the creation of marketing collateral, such as brochures, flyers, and presentations.
• Maintain brand consistency across all marketing materials and communications.

Other Responsibilities:

• Stay informed about current design trends and industry’s best practices.
• Be a team player, collaborating effectively with colleagues across the branding and marketing departments.
• Maintain a positive and professional work environment.

Qualifications

• 3-7years of experience in a design-related field, preferably within a branding or marketing role.
• Strong portfolio showcasing graphic design skills, content creation abilities, and an understanding of visual storytelling.
• Proficiency in Adobe Photoshop and other design software is an added advantage.
• Working knowledge of video editing software.
• Solid understanding of social media marketing principles and best practices.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills, with the ability to multi-task effectively.
• A keen eye for detail and a commitment to producing high-quality work.
• A passion for branding and a desire to contribute to the growth of a successful company.