Digital Communications Manager at Moniepoint Inc.

About the role

• The Digital Communication Manager will oversee the communications strategy for their assigned product in order to boost visibility, customer, and stakeholder engagement across all digital channels.
• You will manage our online presence by developing a strategy, working, analyzing usage data, facilitating customer service, and managing projects and campaigns.
• To succeed, you need to understand how to convey a brand’s voice in everyday speech. You will be a natural multi-tasker with exceptional communications skills.
• This role requires in-depth knowledge and understanding of digital media platforms and how they can be leveraged in different scenarios, and experience with online monitoring and measurement tools.
• You will have strong project management and organizational skills.

What you’ll get to do

• Manage and project-manage the use of all online brand assets including but not limited to Websites, Newsletters, Social media accounts - Facebook, Twitter, Instagram, improving their usability, design, content, and conversion
• Build the digital media strategy for the product, managing the day-to-day handling of all social media channels.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Devise strategies to drive traffic to the product’s pages/site, creating content where necessary.
• Manage online brand campaigns to raise brand awareness and strengthen brand equity.
• Evaluate customer research, market conditions, and competitor data using tools such as Meltwater and Facebook insights, sharing them via Monthly reports.
• Review new technologies and keep the company at the forefront of developments in Digital Communication.
• Educate other staff on the use of social media and promote its use within the company.
• Form key relationships with relevant influencers across the social media platforms, building brand awareness by engaging them.
• Create methods for finding and saving online customer reviews 

To succeed in this role, we think you should have;

• Bachelor's Degree in Marketing, Communications or related field
• 5+ years experience in digital marketing
• Experience developing strategies across social media and digital marketing areas
• Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities.
• You have to be a social media power user and have a proven background building a quality online following for a business.
• Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
• Creative skills for contributing new and innovative ideas