Digital Communications and Content Manager at Lafarge Cement

The Digital Communications and Content Manager is responsible for managing all internal and external content as well as the digital media strategies and platforms for Lafarge Africa Plc. The role holder will manage agencies contracted to provide graphic designs and print services. (S)he will work closely with other colleagues from multiple departments/functions to ensure that all key aspects of the operations are appropriately and fairly represented in all content. The role holder is also responsible to meet or exceed set targets while ensuring good quality, efficiency and consistency of messages that are aligned to the corporate brand of the company.

What you'll be doing 

• Develop and manage all aspects of Lafarge Africa’s digital strategy including and websites, social media, digital tools and the intranet and monitor its effectiveness.
• Analyze relevant data and metrics, identifying new technologies and trends, and budget planning.
• Work and collaborate with other teams to promote Lafarge Africa’s products to the public using digital channels.
• Collaborate and work with teams to support Lafarge Africa’s efforts in Commercial (Sales & Marketing).
• Position Lafarge Africa’s website as a marketing tool and work with the brand team to ensure that the company’s image is projected positively to the public.
• Grow Lafarge Africa’s communities on Social media, collaborate with colleagues on digital initiatives and campaigns to achieve visibility, reach and robust impressions.
• Planning, management, monitoring & maintenance of websites including: main site, campaign sites, landing pages and microsites.
• Manage the day-to-day posting and advertising on social media – Facebook, Twitter, Instagram, Linkedin and Youtube.
• Increase traffic to and SEO of the Lafarge Africa main website and support internal communications on driving traffic to the country intranet by developing a digital content strategy.
• Content creation: Write new content for social media posts, blogs and e-newsletters as needed.
• Creative support for teams within the business including designing graphics, video production, e-fliers, script writing etc. as required.
• Manage the Digital agency and consultants as required in line with Lafarge standards and procedures.
• Create a social media and digital communications strategy for Lafarge Africa and ensure that all messages are consistent across all social media channels.
• Develop and manage an integrated communications approach using various online tools in relevant social media platforms.
• Conduct research, develop concepts and write compelling articles to successfully position and promote Lafarge Africa Plc on digital media platforms.
• Researches and reports on industry, peer company news and announcements and digital and social media trends for the Organization.
• Serve as managing editor of digital communication materials; creating targeted contents aimed at various stakeholders.
• Interface with, and support, various functions to devise and develop social media campaign aimed at specific target audiences.
• Create and evaluate proposals for new ways to engage the social media towards ensuring increased visibility for Lafarge Africa Plc’s corporate and product brands
• Ensure Lafarge Africa Plc’s approved digital content is available on cloud based applications for easy access to all stakeholders.
• Manage Lafarge Africa’s image and video bank.
• Manage corporate accounts in social media and ensure digital analysis for tracking, measuring and reporting data and traffic in order to evaluate impact on business objectives.
• Develop, roll-out and manage conflict resolution procedure in response to negative online feedback and to ensure quick resolution.
• Optimize existing channels and creatively develop new ones when required

CONTENT

• Develop, maintain and adjust content strategies and imperatives detailing the appropriate communication across Lafarge Africa Plc’s operations in Nigeria to relevant internal and external audiences
• Communicate the content strategy, tactics, and plan progress to internal business partners
• Develop and maintain weekly and monthly content calendars for internal and external audiences
• Coordinate collaboration with internal and external sources; compile necessary materials required for content development; participate in meetings to facilitate content discussion and ensure appropriate content development process is followed
• Ensure adequate reviews of all contents for accuracy; manage and facilitate the internal and external content review process, including review and adjudication of comments
• Master and maintain up to date knowledge of good content development practices and regulatory requirements; apply them in daily activities, including strategy development, tactical execution, team management
• Develop and maintain tools and processes, including efficient and effective tracking systems for content developmen
• Manage agencies, consultants, writers according to Lafarge stated procedures
• Develop key communication objectives to drive credible, fair balanced, timely publications
• Coordinate cross functional publication team meetings and activities
• Conduct audience research to understand target audience and optimize content accordingly
• Ensure timelines are met and quality standards are upheld

Who you'll be working with 

The role reports to the Head of Communications, Brand and Events and has close working relationships with other role holders in the department

Key interfaces, stakeholders and relationships

The roleholder interacts regularly with all categories of people internally and externally; as well as different categories of Staff in all locations. He or she works with plants and departments to produce newsletters, and content and works with IT and marketing department on social media
channels. In addition, strong interaction with procurement department for vendor management.

What we are looking for 

• Minimum of 5 years relevant industry experience, with at least 2 years of content planning experience, first-hand knowledge and expertise of different social media platforms.
• Excellent written and oral communication skills
• Knowledge of pertinent internal and external guidelines related to content development
• Experience with design software and/or online data sharing platforms
• Effectively work with cross-functional teams
• Experience with vendor management
• Ability to develop and manage a strong and stable network within the internal organization
• Ability to think creatively and strategically
• Ability to write and edit within an organization’s brand content
• Strong writing and proofing skills with attention to details
• Ability to work within a team environment and also individually
• Ability to prioritize with excellent time management skills
• Familiarity with current design software packages
• Familiarity with content management systems and analytics tool