Digital-Commerce Growth Lead at The People Practice

Our client, a premium retail gifting business is looking to hire a Digital-Commerce Growth Lead who will be responsible for spearheading the growth and success of our online retail channels which include social commerce. You will lead strategic initiatives, leveraging your expertise in e-commerce, digital marketing, and user experience optimization to drive sales and expand our digital footprint in Nigeria's premium gift market.

Responsibilities

E-commerce Strategy Development:

• Develop and implement comprehensive digital commerce strategies aligned with the company's goals to increase online sales and market share.
• Identify emerging trends, technologies, and opportunities to drive continuous growth and innovation in the digital commerce space.

Digital Marketing and Customer Acquisition:

• Lead digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns, to drive traffic and customer acquisition.
• Collaborate with marketing teams to create compelling and targeted campaigns that resonate with our premium brand image.

User Experience Optimization:

• Continuously optimize the online shopping experience to ensure a seamless, user-friendly interface and mobile responsiveness.
• Conduct regular audits and implement improvements to enhance customer satisfaction, retention, and conversion rates.

Performance Analysis and Reporting:

• Monitor and analyze key performance metrics related to e-commerce sales, website traffic, and customer engagement.
• Prepare detailed reports, providing insights and actionable recommendations to drive strategic decision-making and improve online performance.

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams, including marketing, sales, and IT, to ensure alignment and seamless execution of e-commerce strategies.
• Coordinate efforts to launch new products, promotions, and initiatives on the e-commerce platform.

What does the role mean in simple terms?

• You will be expected to grow our revenues in the digital space of our business
• You will manage the entire digital sales team from sourcing to customer delivery
• We are looking for a way to target Diasporan Nigerians and this will be one of the first tasks on your table

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or e-commerce are preferred.
• 5 years of proven experience in e-commerce management or digital marketing, specifically within the retail or e-commerce sector in Nigeria.
• Demonstrated success in developing and executing successful e-commerce growth strategies that drive revenue and customer acquisition.
• Proficiency in digital marketing tools and platforms (SEO, SEM, social media advertising, etc.) and e-commerce platforms (Shopify, Magento, etc.).
• Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions to optimize online performance.

Must have skills

• Strong analytical skills
• Excellent communication and interpersonal skills.
• Ability to build strong relationships and collaborate effectively with cross-functional teams.
• Strong problem-solving and decision-making skills.