Digital and Social Media Executive at Michael Stevens Consulting

Job Summary

• Combines marketing and social media management skills to architect and enhance company social media presences,
• Interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
• Create innovative social media campaigns.

Essential Duties and Responsibilities

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Any other assignment as given by the Head of Department and / or the Registrar/Chief Executive

Person Specification
Qualification/Education:

• Minimum of Graduate degree in relevant discipline.

Work Experience:

• Minimum 1 -3 years' cognate experience.

Skills & Knowledge:

• Marketing Experience
• Content Creation
• Copywriting
• Graphic Design, Web Design and Strategy
• Data Collection and Analysis
• Technology Skills
• Strong Verbal and Written Communication Skills
• Attention to Detail
• Self-Motivated, Creative Problem-Solving Skills
• Experience with Major Social Media Platforms
• Good customer service skill