Design Illustrator at LemFi (Formerly Lemonade Finance)

Role Overview:

• As a Design illustrator, you will be responsible for creating visually compelling designs that align with our brand identity and enhance the overall user experience of our mobile app, website and brand.
• In this role, you will have the opportunity to showcase your expertise in brand design and motion design, contributing to the development of a strong visual presence for our fintech brand.
• Empathy and leadership skills are also essential, as you will collaborate closely with cross-functional teams, lead design initiatives, and ensure the successful delivery of design projects.

Responsibilities:

• Collaborate with the Design Manager/Design Lead to define and execute the visual design strategy for our mobile app, incorporating brand guidelines and maintaining design consistency.
• Create captivating illustrations that communicate complex financial concepts in a visually appealing and user-friendly manner.
• Design and develop brand assets, including logos, icons, typography, color schemes, and other visual elements that represent our brand.
• Craft engaging motion graphics and animations to enhance the user experience and bring our app interface to life.
• Collaborate with UX designers, product managers, and developers to understand user needs and translate them into visually appealing design solutions.
• Lead design projects from concept to completion, ensuring high-quality deliverables within given timelines.
• Conduct design research, gather insights, and keep up-to-date with industry trends and best practices in design, motion design, and brand development.
• Present design concepts and proposals to stakeholders, incorporating feedback and iterating on designs based on user testing and market research.
• Collaborate effectively with cross-functional teams, including marketing, product management, and engineering, to ensure design goals align with business objectives.
• Uphold and champion our design principles, brand identity, and user-centered design methodologies.

Qualifications:

• Proven experience as a Design illustrator or similar role, with a strong portfolio showcasing brand design and motion design skills.
• Proficiency in industry-standard design and illustration software such as Adobe Creative Suite (Illustrator, Photoshop, After Effects).
• Strong understanding of design principles, typography, color theory, and composition.
• Experience in creating illustrations that effectively communicate complex ideas or financial concepts.
• Solid understanding of motion design principles, including timing, easing, and storytelling through animation.
• Knowledge of user-centered design principles and best practices for mobile app interfaces.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Empathy and leadership qualities to inspire and lead a team of designers.
• Strong attention to detail and ability to meet project deadlines.
• Familiarity with the fintech industry and an understanding of financial services is a plus.