Demand Generation Support at VisionSpring

Job Requirements

• Bachelor’s degree or Higher National Diploma.
• 2 to 4 years of professional experience in community marketing, field promotion, or community engagement activities, with exposure to campaign execution or grassroots marketing.
• Familiarity with implementing national consumer campaigns, trade or customer marketing in the Nigeria is preferred.
• Must reside in either Ibadan Nigeria, with familiarity with local market context and willingness to engage with local stakeholders.
• Excellent written and spoken communication skills in English, and other local languages common in Nigeria.
• Basic data recording and field reporting skills; familiarity with Microsoft Excel and Word for documentation and tracking activities.
• Proficiency with Microsoft Word and Excel for document preparation and data recording; comfort with learning new tools quickly.

Job Responsibilities

Field Monitoring and Execution Support

• Field Monitoring of Campaign Materials: Monitor and track the placement of campaign visibility materials, including point-of-sale items, across assigned vision camps, pharmacies, and health facilities under the S2S Project, Pharmacy Project, and Primary Health Care Project. Conduct regular field visits to verify material placement and condition, collect photographic documentation, and report findings to the Campaign Implementation Lead.
• Assist with Campaign Activity Coordination: Support the Campaign Implementation Lead in coordinating the execution of campaign activities, including assisting with scheduling, material distribution to field sites, and logistics coordination for community outreach events and pharmacy activations.
• Field Data Collection and Documentation: Collect and compile field-based data on campaign implementation, including tracking media placement effectiveness, documenting community engagement activities, and gathering feedback from pharmacy and health facility partners. Assist in preparing field reports and monitoring updates for campaign performance analysis.
• Partner Liaison: Serve as a point of contact with implementation partners, pharmacy owners, and health staff. Communicate campaign timelines, activity updates, and any issues that need escalation to the Campaign Implementation Lead.
• Problem-Solving Support: Identify challenges in campaign execution on the ground and escalate them promptly to the Campaign Implementation Lead with suggested solutions.
• Record Keeping and Administrative Support: Maintain organized records of all campaign materials, field visit reports, partner communication logs, and activity checklists. Assist in compiling data for performance tracking and ensure all documentation is complete and accessible to the Campaign Implementation Lead.

Community Engagement and Field Execution

• Support Outreach Event Execution: Assist in executing community outreach activities at vision camps, pharmacies, and health facilities to raise awareness about eyeglasses. Engage with local community members, support registration and screening activities, distribute awareness materials, and gather feedback from participants to support the Campaign Implementation Lead.
• Community Liaison and Partner Support: Assist in building and maintaining relationships with local community leaders, pharmacy owners, health facility staff, and distribution and community partners to support awareness-building efforts. Document community feedback and success stories for the Campaign Implementation Lead.
• Partner Engagement Support: Work with implementation partners, pharmacy owners, and health facility staff to understand campaign material needs, answer basic questions about eyeglasses products, and provide feedback on campaign effectiveness from field perspectives.
• Material Distribution and Logistics Support: Assist in receiving, organizing, and distributing campaign materials to field sites. Support the timely delivery of promotional items, signage, and educational materials to pharmacies and health facilities, and track material inventory and usage in coordination with partners.