Demand Generation Specialist at Scalein

Responsibilities

• Develop and execute end-to-end demand generation strategies, utilizing a mix of channels such as email, content, social, and events.
• Collaborate closely with cross-functional teams to align marketing efforts.
• Create compelling marketing campaigns that drive interest, engagement, and conversions.
• Optimize website and conversion paths to maximize campaign performance.
• Leverage marketing automation and tools for lead nurturing and management.
• Analyze campaign performance metrics to refine strategies and enhance ROI.
• Conduct market research to identify key segments and inform campaign targeting.
• Stay updated on industry trends and best practices to drive continuous improvement.

Requirements

• Bachelors degree in Marketing, Business, or related field; advanced degree preferred.
• [4+] years of proven experience in successful demand generation, preferably within SaaS or tech.
• Proficiency in marketing automation platforms (e.g., Semrush, HubSpot,)
• Strong analytical skills with the ability to derive insights from data and drive optimization.
• Exceptional communication skills, both written and verbal.
• Results-oriented mindset with a focus on achieving and exceeding targets.
• Creative thinker who thrives in a collaborative environment.