Customer, Strategy & Planning (CSP) Manager, BWPC at Unilever

Job Purpose

• Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow.
• You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are  assionate about delivering objective, shopper focused plans to consumers then this role is just for you.

What Will Your Main Responsibilities Be

• The CSP Lead is accountable for the development of the channel from a trade perspective, with the objective of landing activities and initiatives on-time and in full alignment with the Brands' and Categories to achieve total company turnover.
• CSP is to provide data driven insight from channel (& category) perspectives to key stake holders for decision-making to drive increased brand penetration and profitable sales volume with the customer.

3 Key Areas of Focus will be:

• Development & Execution of Channel & Category Strategy to deliver target for the year.
• Deliver the levers of NRM & Trade Investments for CD/Category Teams.
• Represent Customer & Channel in S&OP and BT.

Innovation Project Management:

• Responsible for bringing on strong customer input early in the funnel.
• Acts as the voice of the customer in the market deployment decisions.
• Ensures trade launch plans are optimal and that customer issues and opportunities are addressed.
• Manages delivery of customer objectives:  distribution, pricing, assortment, merchandising on and off shelf etc

Lead Consolidated CD input into Sales & Operations Planning:

• Own and drive CD business performance in the month and quarter.
• Be the voice of the Customer, shopper in S&OP by bringing into the process the external driver & Insight’s to enable effective business forecasting and decision.
• Leverage key CMI insights into building robust demand for the Quarter.
• Lead the regional consolidated input into the S&OP process and own the output.

Integrated Business Plan (Channel and Category Development):

• Represent and be an integral part of brand community by providing customer, channel lens to brand jobs to be done.
• Responsible for input into innovation / renovation business cases (e.g., pack size by channel, pricing, distribution & trade margins, CATMAN).
• Lead the review of in year CD IBP Process across the sub functions as input into the Category think big think tight sessions.

Category Profit-Max the Mix (Net Revenue Management):

• Accelerate profitable growth for Unilever and customer through max the mix by proactively driving the right mix at pack and sku level.
• Lead the conversation on trade investment behind the brands or portfolios to deliver the future Profit growth. I.e., promos spend to drive premium mix
• Develop the right channel specific strategy that enable availability (WD/Regional execution/New Channel development), assortment (Facings/Secondary Placement/Channel customization).
• Ensure optimal management and proper allocation of trade marketing investment in line with shopper and channel requirements.

Category Leadership (Channel strategies/ Blueprints/ Standardization):

• Develop a compelling Channel strategy (planogram) across ecommerce, omni-channel, and traditional channels by geography to unlock our brands growth in-store/ online.
• Responsible for driving the shift from channels of today to channels of the future being clear on shopper missions, channel contributions, where to play and how to win.
• Input into the creation of the various channel’s blueprints based on the channel strategies to help unlock the growth across the channels, brands and categories. 
• Enable the execution of delivery of 6Ps in channel to ensure market wins.

What You Will Need To Succeed
Experiences & Qualifications

• Minimum of 7 years experience in Sales/ Marketing

Skills:

• Category management Skills (CATMAN)
• Shopper marketing Skills
• Field sales Skills
• Project/Innovations management
• Understanding the Shopper toolkits
• NRM
• Stakeholder management
• Design 4 Channels
• Strong Business & Finance Acumen
• Digital & Analytical Skills
• People Management and Leadership Skills

Leadership:

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors:

• Personal Mastery: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• Passion for High Performance: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
• Talent Catalyst: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
• Purpose & Service: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• Consume Love: Invests time inside and outside to understand the needs of consumers.
• Business Acumen: Creates sustainable growth with purpose, engaging different partners across the system for change.