CRM Specialist at KingMakers

About the Role

• As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.
• This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.
• You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

Key Responsibilities

• Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
• Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base
• Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts
• Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
• Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
• Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
• Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

In 6 months, you will:

• Have implemented new CRM campaigns that increase customer engagement and improve retention
• Developed a comprehensive understanding of our customer segments
• Established key metrics for measuring the success of CRM initiatives
• Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives

Requirements

• 2+ years of experience in CRM B2C, digital marketing, or a related field
• Proven experience with CRM platforms for customer management, segmentation, and campaign automation
• Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications
• Strong analytical skills, able to interpret data and draw actionable insights
• Understanding of customer segmentation and targeting strategies to optimize marketing efforts
• Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement
• Ability to manage multiple projects, meeting deadlines in a fast-paced environment

Nice to Have:

• Industry experience in Sportsbook and/or iGaming
• Experience with Optimove platform
• Experience in A/B testing and marketing campaign optimization