CRM & Lifecycle Marketing Manager at Afconrecruit Limited

Role Summary

• We are seeking a Retention Architect with a mininum of 3 years Experience. We aren’t looking for a support specialist; we need a data-driven marketer who understands how to map player behaviour to revenue.
• You will own the technical execution of automated customer journeys, using data-led decision-making to minimize churn and maximize Player Lifetime Value (LTV).
• Only candidates who have managed budgets or tracked ROI/LTV will be considered.

Key Responsibilities

• Architect Automated Journeys: Design, build, and deploy complex, multi-stage automation workflows (onboarding, churn prevention, and reactivation).
• Behavioural Segmentation: Use RFM modelling (Recency, Frequency, Monetary) to segment players and deliver hyper-personalized offers.
• Technical Campaign Execution: Manage the "Marketing Stack" to deploy multi-channel campaigns across Email, SMS, Web-Push, and In-App triggers.
• Performance Analysis: Track and optimize technical KPIs including ARPU, Retention Cohorts, Conversion Rates, and Bonus Spend Efficiency.
• A/B Testing: Lead a rigorous testing culture to optimize subject lines, CTA buttons, and incentive structures.

Requirements

• Experience: Minimum of 3 years of Performance Marketing or CRM Marketing experience.
• Tool Proficiency (Mandatory): Hands-on experience with marketing automation tools like Braze, CleverTap, WebEngage, or MoEngage. (Note: Experience with general helpdesk tools like Zendesk is not sufficient).
• Analytical Skills: Intermediate to Advanced Excel (Pivot tables, V-lookups) or SQL to interpret player data.
• Copywriting for Conversion: Ability to write high-converting, direct-response copy for push notifications and SMS.
• Industry Background: Previous experience in iGaming, FinTech, or E-commerce is highly preferred.