CRM Copy Writer at Moniepoint Inc.

About the Role

• We are looking for an experienced CRM Copywriter to craft compelling, conversion-driven messaging for our email, SMS, in-app, push notifications, and lifecycle marketing campaigns. 
• The ideal candidate is a storyteller and strategist who understands how to write persuasive, engaging, and data-informed copy that strengthens customer relationships and drives retention.
• As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. 
• You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms.
• This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.

What you’ll get to do

• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
• Craft transactional and automated messages that enhance the user experience.
• Tailor messaging for different customer personas and user segments.
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
• Provide copy direction for visual assets in CRM campaigns.

Requirements

To succeed in this role, we think you should have;

• 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
• Growing portfolio showcasing email, SMS, and in-app messaging copy.
• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
• Proficiency in CRM platforms
• Ability to balance creativity with core information to drive messaging effectiveness.
• Experience working in fintech, banking, or financial services will be considered a plus
• Familiarity with SEO best practices for email content is an advantage.

Key Soft Skills:

• Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
• Insights-Driven Mindset – Uses results to refine copy and improve performance.
• Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
• Collaboration & Adaptability – Works effectively across teams.
• Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.

Why Join Moniepoint?

• Work with a fast-growing, innovative Company that reaches millions of customers.
• Gain hands-on experience with a team of seasoned creative professionals.
• Access to mentorship, training, and career growth opportunities.
• Competitive compensation, benefits, and career growth opportunities.
• Fully remote work culture and support for professional development.

What to expect in the hiring process

• Application & portfolio review: we review the quality of your writings in your portfolio
• Preliminary phone call with HR: a brief conversation where your expectations are discussed, background, growth potential, career outlook, personality and cultural fit is accessed.
• Assessment: a take-home assessment to evaluate strategic writing skill set and technical depth
• Final executive conversation: an interview with the Head of CRM & Senior Copy Writer, where you will present the assessment. You will also be assessed on alignment with our values and principles.